Sponsoring policy

Mission

With an extensive supply of sustainable and high-quality transport solutions, De Lijn wants to be a smart travel companion for trips throughout Flanders. Safety, reliability and efficiency are central. Whether you travel to work, school or during your free time, we travel with you and offer punctual, reliable and fast service with sufficient capacity, frequency and safety.

We are also an important interlocutor for the Flemish authorities, which want to develop their mobility policy. We support economic, ecological and social development. Finally, we offer a stimulating and respectful work environment so that our friendly and competent employees are our ambassadors. 

Sponsor vision

Our mission is reflected in our sponsor policy: we are a company made up of, for and between people. We show our social commitment by investing in the environment and in people. When sponsoring we prefer to make an 'all-out effort’: we chose three or four organisations with whom we enter into a sustainable partnership. We never sponsor financially; we look for a way to strengthen each other. Here are three major categories of organisations that qualify for sponsoring and a few agreement examples from 2010 and 2011.

We chose organisations:

• with a heart for people.
  • Since 2006 we offer free day passes to Steunpunt Vakantieparticipatie, a Tourism Flanders organisation that ensures that people who are less well-off can go on holiday too.
  • In 2009 and 2010 we also worked with Music for life, the radio marathon organised by Studio Brussel that raises money for the Red Cross.
• that, like us, are committed to a greener future.
  • With the Forest Association in Flanders (Vereniging voor Bos in Vlaanderen) we plant forests.
  • Moreover, pre-school and primary school students can take the bus or tram for free with their class when they go on an environmental excursion. You can find more info about Environmental Care at School (Milieuzorg Op School) here.
• that make culture and heritage accessible for everyone and that have a Flemish character.
  • We have been supporting National Heritage Day (Erfgoeddag) and Open Monuments Day (Open Monumentendag)for years.
  • We also have an agreement with Canon, the cultural department of the Agency for Educational Communication: primary and secondary school students can take the bus or tram for free with their class when participating in a cultural activity in the framework of the Dynamo3 plan.

We do not sponsor:

• individual initiatives
• organisations with explicit political or philosophical aims
• organisations that promote unsustainable modes of transportation
• organisations that only offer us a logo listing