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FROM BUS SEASON TICKETS TO SOLAR PANELS:

IKEA PURSUES A SUSTAINABLE EMPLOYMENT POLICY

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100%

pre-paid

293

season tickets vs. 50 company cars

2007

start of collaboration with De Lijn

Ikea

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PRESENTATION

Ikea stores may well be the very prototype of the roadside retail store, located along major roads, near a motorway exit, and with a large car park. But according to Anja De Mol, country payroll specialist with Ikea, the company strongly emphasises travel by train, tram, bus and bike: "With the exception of Arlon, all our stores are close to a bus or tram stop. The number of people arriving by public transport is on the rise, and the same applies to the number of cyclists."

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PUBLIC TRANSPORT VS. COMPANY CARS: 1-0

"Sustainable mobility is important to Ikea. We are for instance very selective in allocating company cars whereas bicycles and public transport are actively promoted." Today there are 293 employees with a De Lijn season ticket while only 50 people throughout the company have a company car. The De Lijn season tickets to company cars ratio is about 6:1. This is a ratio that few employers can match.

"Of course, many employees use their own car to get to work, in particular those that live far away and the logistics team with the morning or evening shift. If you have to start at six, public transport or a bike do not make much sense."

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EVERYONE WINS WITH THE PRE-PAYMENT SCHEME

"The more people take the train, tram, bus or bike, the fewer traffic jams and the less air pollution." The goal is clear: getting as many people as possible onto the train, tram, bus or bike. This is something they stimulate proactively. "We run a pre-payment scheme. It removes the whole burden from the employee's shoulders. No need for them to submit receipts, pay advances, pay invoices. We arrange and pay everything." And that works. "Especially in stores with stops and stations nearby and with good connections. For example, in Anderlecht, where the tram stops practically in front of the store."

The pre-payment scheme is easy for employees but also for Ikea itself. "We don't need to spend time refunding receipts submitted by every employee. We get one invoice every month, super easy. We have been working smoothly with De Lijn for 10 years. We are currently examining whether we could not also switch to the pre-payment system for SMS tickets when people go on occasional business trips to attend meetings. It would lead to one centralised system in this case too, with no need to waste time on all those individual receipts. "

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THE FUTURE IS ELECTRIC

The number of cyclists is also constantly on the rise on Ikea's instigation, whether they come by ordinary bike, e-bike or folding bike (combined with bus or train). "There are showers and dressing rooms in all our stores and we pay the maximum bicycle allowance. Wilrijk and Ghent have the largest number of cyclists, and this is not unconnected with the fact that traffic jams have got worse there in recent years."

At Ikea the future is electric. "In 2017, we organised a campaign in which employees got a chance to try out e-bikes at work. Through partnerships we can purchase e-bikes (or ordinary bikes) at a special price. And e-bike charging stations are due to be installed in all stores."

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SUSTAINABILITY AT WORK, AT HOME, ON THE WAY

Sustainability is important to Ikea. "We try to translate it into practice throughout the company. It starts with full reimbursement of De Lijn and NMBS season tickets, but it goes much further. For instance, we were among the first companies in Belgium to invest in our own solar panels. Recently it has become possible for customers to buy solar panels at Ikea but we certainly also encourage this among our employees. We have a special scheme that enables them to buy solar panels at a discount. Similarly, our stores have been installing LED lighting and we also promote this for employees in their own home. Our employees can buy bio boxes at work. These are simply delivered to their home. Moreover, each store has a working group on durability who can work out their own proposals.

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HAPPY EMPLOYEES

Work-life balance is a hot topic, a vogue word. But above all it is an issue that occupies the minds of a lot of employers, including Ikea. Van Mol: "Our employees' wellbeing is very important to Ikea, of which commuting is of course a natural component. It is important to get to work and home smoothly and without stress. It leaves more time to spend with the family, which makes people happy. And happy people stay with a company for longer and are more productive. In short, happy people make a happy company."

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SUMMING UP THE BENEFITS OF COLLABORATING WITH DE LIJN

  • Simplicity of the pre-paid ticketing scheme
  • Efficient and smooth collaboration with the contact person at De Lijn
  • A component in fostering sustainable mobility
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ABOUT IKEA

Ikea employs about 4 000 people spread across eight stores in Belgium: Anderlecht, Arlon, Ghent, Hasselt, Hognoul, Mons, Wilrijk and Zaventem. It sells everything for the home: always high quality design, always at an affordable price.

Discover it at www.ikea.be.

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ALSO DISCOVER OTHER CASES

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Plus Home Services

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CUSTOMIZED CONTRACT

THE RIGHT FORMULA FOR YOUR ORGANIZATION

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You know what you want for your organization? Do not hesitate and request a tailor-made contract proposal in a few steps.

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YOUR POSSIBILITIES

AS AN ORGANIZATION, YOU HAVE DIFFERENT OPPORTUNITIES TO OFFER YOUR EMPLOYEES SUITABLE PUBLIC TRANSPORT.

Contribution towards travel pass

For daily journeys
100% tax deductible
6% VAT deductible
No more reimbursements: One invoice

Contributions for sms-tickets

For occasional journeys
6% VAT deductible
Completely tailored
Only one invoice

M-tickets via app

For occasional journeys
Various transport options
Via the app provided by our m-suppliers
Pay after use

Railease

For occasional journeys
Combination with company car
Flexibility
Limited costs

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