Stressmannetje (2012-2014)
The ‘Stressmannetje’, Juul, expressed the stress experienced by motorists. The campaign aimed to demonstrate that buses and trams were a good alternative to the stress of driving.
TV ads
The ‘Stressmannetje’, Juul, expressed the stress experienced by motorists. The campaign aimed to demonstrate that buses and trams were a good alternative to the stress of driving. Many Flemish cities have a highly developed network of buses and trams. Those who wished to drive could leave the car in large car parks on the outskirts of the city, where they could transfer to a bus or tram.
Effie Award
On 16 June 2015, our Stressmannetje won a golden Effie Award!
This prize goes to advertising campaigns with particularly impressive numerical results. Between 2012 and 2014, Juul convinced numerous Flemish people to leave the car at home and take the bus or tram.