Market research and market analysis

We do so, for example, in order to pursue a target group policy, for the purpose of price differentiation, in order to match our services as closely as possible to demand, etc. In addition, we use the analyses to optimise our transport network. Finally, we are obliged to report to our stakeholders about certain target groups and about the objectives included in the management agreement. In order to achieve these objectives, we use personal data as input for analyses. Naturally the results of these analyses and reports do not contain any personal data. 

What data and why 

De Lijn may use any of the data it holds on its customers in its analyses – for example, data from the customer base, data about the use of tickets, etc. The analyses are consistent with De Lijn's legitimate interest or based on a legal obligation on the part of De Lijn. It is of course very important for our organisation to ensure that our services match the needs of our customers as closely as possible. In conducting this research, we take the utmost care to protect customer privacy. 

Where the data comes from 

We collect this data in the course of your customer relationship with De Lijn. 

Data transfers 

De Lijn sometimes uses data processors to carry out market research. In such cases we make appropriate contractual agreements regarding the protection of your personal data.We sometimes transmit reports and analyses to external bodies, for example to the Flemish government. Such reports never contain personal data relating to individuals. 

Data retention period 

Market research and analysis reports do not contain any personal data. There is no maximum period for storing these reports.